Communications Specialist with 25 years professional experience driving not-for-profit
membership association’s regional communication programming throughout 20 counties,
including: acting as spokesperson and directing media relations initiatives; developing
internal/external messaging; implementing innovative communication strategies/tactics;
advising senior leadership; and expanding association’s community engagement. Exceptional
verbal/writing skills. Award-winning writer/photographer with strong graphic design
skills. Noted for outstanding creativity, innovation, project/event management, team
leadership and digital media skills. Strongly invested in community engagement.
Communications Specialist, Central NY Region, CSEA Inc., Albany NY, 1989-Present
Managed media relationships with reporters/editors and maintained a media contact
database throughout 20 counties, including four larger media markets (Syracuse, Binghamton,
Watertown, Utica), and functioned as chief spokesperson. Regularly obtained coverage
for association issues.
Pitched stories and disseminated information to media on regular basis to promote
organization’s goals, including generating press releases, setting up media events
and press conferences, developing press kits, and coaching stakeholders for media
Worked as liaison with ad agency/production studio personnel to assist with local
and statewide marketing campaigns including creative development/talent recruitment.
Strategic Planning/Leadership Advisement
Appointed by association president in 2013 to serve on select Statewide Messaging
Committee to increase internal/external engagement and develop organization’s overall
strategic messaging plan, including developing tactics, perception measurement through
polling, outlining a mobile application, and identifying opportunities to build and
strengthening the association’s brand.
Functioned as advisor to senior management in developing core messages and media
strategies to enhance internal engagement, community outreach, reputation management
and organizational growth.
Worked as a key team member in developing regional communications/media relations
strategies for issue-based campaigns, often tasked with explaining complex public
policy issues to various community stakeholders.
Managed the association’s largest annual public exposure event, a booth at the New
York State Fair, which regularly gets close to one million visitors, including volunteer
recruitment/training/scheduling, budgeting, logistics planning and implementation.
Worked closely with and advised political staff to coordinate communications strategy
for lobbying government officials, and targeting media outreach on political issue
Developed a system of internal “trade-show” style visibility/educational events for
association members, including vendor management, logistics planning and a “how-to”
Managed and maintained association’s regional digital media presence, including web
page, Facebook pages and twitter feed. Helped establish statewide templates for digital
communication, as well developing issue-based web and Facebook sites.
Wrote and photographed articles for monthly newspaper with statewide circulation
of 225,000, often under tight deadlines, conforming to AP style to tell our members’
stories. Won numerous awards for writing/photography from trade associations.
Edited, wrote articles, designed and published semi-annual internal Safety & Health
Newsletter to promote safety achievements, education, and training opportunities.
Wrote speeches, talking points, editorials and regular columns on behalf of Association
Composed, designed and published all regional printed collateral, ad copy and key
document templates for statewide organizational use.
Graduated with Certified Community Leader Certification, Leadership Greater Syracuse,
Class of 2012
Bachelor of Arts, Rhetoric and Communication, State University of New York at Albany,